Kristen Prinz is a nationally recognized negotiation expert, employment attorney, author, speaker, and founder of The Prinz Law Firm.
“The most effective negotiators are not those who become someone else at the table. They are the ones who leverage their natural strengths with intention.”
The best negotiators don't follow rules —
they make them work for themselves.
Drawing on nearly twenty years of guiding executives through their most high-stakes moments, employment attorney and negotiation advisor Kristen Prinz offers a modern, flexible toolkit for getting what matters most.
We are all constantly negotiating. Most of us are still using outdated advice.
From asking for a raise or navigating a career change to buying a home, resolving a conflict, or setting personal boundaries — yet many people still rely on the old rules: suppress emotion, push harder, never waver. When the negotiation truly matters, it is rarely simple. It is personal. It is emotional. And it requires more than one fixed way of doing things.
Define what truly matters to you
Cut through internal and external noise to get clear on the outcome you actually want — the foundation every effective negotiation is built on.
Recognize the pressures on the other side
Understand the motivations and constraints shaping other people's decisions, so you can read the room instead of guessing at it.
Harness your own natural strengths
This book does not ask you to become someone else at the table. It shows you how to become your most authentic and effective self.
Adapt timing, language, and strategy
A flexible toolkit rather than a fixed script — so you can meet the moment and negotiate with greater clarity and confidence.
One specific conversation you can stop avoiding.
The structure is deliberate. Part One gets you clear on what you actually want. Part Two gives you the tools to get there. Read it in a week, or skip to the chapter you need before your next hard conversation.
The Process
- Ch. 01Decide What Matters and Get Where You Want to Gop. 3
- Ch. 02Get Your Motivationsp. 27
- Ch. 03You Versus Yourselfp. 41
- Ch. 04Get the Peoplep. 53
Get the Tools to Get What Matters
- Ch. 05Get Underestimatedp. 81
- Ch. 06Get the Timingp. 97
- Ch. 07Get the Settingp. 115
- Ch. 08Get Your Wordsp. 129
- Ch. 09Get Emotionalp. 141
- Ch. 10Get Persistentp. 155
- Ch. 11Get Back to Peoplep. 165
You Are a Great Negotiator (Just Not Always for Yourself)
When I speak about negotiating, I often start with a question to the audience: "Who in the room is a great negotiator?" Almost no one raises their hand. Even in rooms filled with senior executives and business leaders, many people are wary of owning their negotiation power.
But when I specify, "Who in the room is a great negotiator on behalf of their employer?" or "Who in the room is a great negotiator with their spouse?" or "Who in the room is a great negotiator with their children?" — hands fly up.
I am here to tell you that you can be more conscious and skilled about how you negotiate in different aspects of your life, and you can bring that success to more parts of your life…
Start the book before you buy it.
Read the full introduction and Chapter 1 free. See how the framework is built — and whether the voice is one you'd take advice from.
Audiobook sample available at launch
Because the real goal isn't winning — it's getting what matters.
The hardest negotiations we have are those with ourselves. The New Rules of Negotiation brilliantly tackles the fears, assumptions, and internal barriers that hold us back from getting what we truly want and deserve. Packed with real-world examples and actionable tools, it is an essential guide for anyone ready to step into their personal power.
What sets The New Rules of Negotiation apart is Kristen Prinz's recognition that great negotiators and leaders do not all look or sound the same. She shows readers how to leverage their unique strengths with confidence and authenticity, offering an essential framework for developing leadership more equitably across organizations.
I've read most leading books on negotiation, but this one goes deeper by helping readers find their unique path to success. Kristen Prinz offers a compelling perspective on achieving ambitious goals while remaining true to oneself.
Kristen Prinz brings an unusually authentic, values-driven and often very funny perspective to negotiation. The result is a grounded, insightful guide to securing what you want and need in negotiations involving real relationships and real stakes.
In my work guiding executives through career transitions and bounce-backs, negotiation is a constant, and always human at its core. Kristen delivers a holistic approach to navigating competing interests and interpersonal dynamics, equipping readers to create momentum and negotiate with purpose and precision.
Kristen Prinz is a master of her craft. She translates her sharp intuition into a profound yet practical toolkit that proves the best deals aren't driven by ego, but by a clear understanding of your core values.
Reading this with your team?
The book works as a leadership development read for high-potential, partner-track, and executive cohorts. Bulk pricing, a discussion guide, and Kristen's keynote and workshop availability are all on offer.
Pre-order team copies →- Bulk pricing for 10+ copies
- Discussion guide for cohort reads
- Keynote & workshop availability
- Custom sessions for executive groups